Portuguese Contact Centers Association (APCC) held its 13th Annual International Conference, an event that gathers national industry exerts. This year’s discussion was about synergies between bots and humans in handling contact center interactions

Collab was present alongside Microsoft, to discuss augmented reality in contact centers, where bots in articulation with human agents can revolutionize customers’ experience, by increasing satisfaction, reducing waiting times and operational costs.

During the closing gala dinner, Collab received the Gold Award for Global Technology, for the 5th year in a row. Collab wants to thank all its customers and partners that made this distinction possible and promises to keep working hard on finding innovative solutions that drive customer engagement.


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