Gamification is already used in several fields and aims to improve individual / collective skills, design positive behaviours, motivate co-workers. Through a series of interactive gaming experiences the organization goals are accomplished and the employee engagement is improved. This way companies have tools that allow them to manage the entire agent / employee life cycle (recruitment, on-boarding process, training, career management) and at the same time enhance the service quality in the contact center. Gamification is the perfect solution for this.