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Case Study

SFR Business launches Global Contact Center

SFR Business, part of Altice France, launched Global Contact Center (GCC): a Contact Center as a Service solution powered by the Collab OneContact suite. An omnichannel offer, new to the French market, built to serve customers from SMBs to global accounts. Patrick Pouliquen, Responsable marketing offres Relation Client at SFR Business, explains why.

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Project

Launch of Global Contact Center (GCC), the SFR Business Contact Center as a Service offer for the French market, powered by the Collab OneContact suite.

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What We Did

Collab provided the omnichannel platform behind GCC: a cloud Contact Center solution with a rich ecosystem of options, sized for customers from SMBs to global accounts, and adapted to the specificities of the French market.

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Client

SFR Business, France. B2B arm of SFR, the 2nd French operator, part of Altice France. Telecommunications.

“With GCC powered by Collab, SFR Business is now perfectly armed to take on the challenges of the Customer Relationship market in France!”

Patrick Pouliquen
Responsable marketing offres Relation Client, SFR Business

About the project

SFR Business is the B2B arm of SFR, the 2nd French operator, and part of Altice France, the leading company in the convergence between telecommunications and media in France. SFR Business launched Global Contact Center (GCC), a new Contact Center as a Service solution for the French market, based on the Collab OneContact application suite.

We talked with Patrick Pouliquen, Responsable marketing offres Relation Client, to understand how this novelty is driving digital transformation.

01 The new solution

Can you tell us about the SFR Business new solution, Global Contact Center?

“Sure! SFR Business is proud to launch its new Contact Center as a Service solution on the French market, based on the OneContact Collab application suite. For us, it’s a strategic project. With GCC, we reinforce our Customer Interactions Services portfolio by adding a global omnichannel solution with a rich ecosystem of options to meet the needs of all our customers, from SMBs to global accounts. GCC is a unique solution on the French market, which gives us a competitive advantage. It’s a great opportunity of growth for us, and for Collab to enter the French market.”

02 Cloud adoption

The adoption of Cloud in the Contact Center industry has been growing. How do you face this evolution?

“SFR has adopted the Cloud environment for Contact Center solutions for more than 10 years, but the COVID-19 crisis has strengthened this strategic choice. During Covid, many of our customers asked us for solutions allowing employees to work seamlessly at home or at the office. Even after Covid, this will stay a basic trend for the future of the Contact Center, which gives us the opportunity to migrate customers from obsolete on-premises solutions to innovative, up-to-date CCaaS like Global Contact Center.”

03 Why Collab

How do you evaluate the importance of Collab as a partner?

“The choice of Collab has met many of our objectives: Collab is the right partner, with a strategic vision and experience, allowing us to have a differentiating solution on the market. Collab also has the reasonable size, giving us the right level of reactivity to respond appropriately to the specificities of the French market.”

04 To conclude

Anything else you would like to add?

“To conclude: with GCC powered by Collab, SFR Business is now perfectly armed to take on the challenges of the Customer Relationship market in France!”

05 The company

About Altice France

Altice France is the leading company in the convergence between telecommunications and media in France. Through SFR, the 2nd French operator, Altice France is a strong player in telecommunications, with 23 million customers. It has a fiber optic network (FTTH / FTTB) with 19.2 million eligible points, launched 5G in France and covers 99.5% of the population on 4G. In 2019, Altice France reported a turnover of 10.8 billion euros.

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Key Facts

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Company Name & Sector

SFR Business (Altice France), France. Telecommunications, B2B services.

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Biggest Challenge

Bring a differentiating omnichannel CCaaS offer to the French market and migrate customers from obsolete on-premises solutions to the cloud.

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Technology Used

Global Contact Center (GCC), based on the Collab OneContact application suite.

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Target Customers

From SMBs to global accounts, with a rich ecosystem of options to fit each need.

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Deployment Model

Contact Center as a Service (CCaaS). Agents work seamlessly at home or at the office.

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Key Results

A unique omnichannel solution on the French market and a competitive advantage for SFR Business in Customer Relationship services.

“Collab is the right partner, with a strategic vision and experience, allowing us to have a differentiating solution on the market.”

Patrick PouliquenResponsable marketing offres Relation Client, SFR Business