Bootcamp Quito: Knowledge only matters when it reaches the operation. 

On Tuesday, July 21, the Bootcamp "AI Aplicada al Negocio" arrived in Quito, Ecuador, bringing together Collab and TRD, a leading digital transformation partner in the region.

The session ran in two parts around two big themes: how to scale without breaking the customer experience, and how to create a Virtual Agent in 3 hours: from conversation design to real use cases.

Collab's CTO, Tiago Simões, Chief Sales Officer, Miguel Noronha, and Regional Sales Manager, Rodrigo Méndez, guided attendees through it all: how virtual agents integrate natively into existing operations, how AI fits inside a commercial strategy, and what it means for competitiveness across Latin America.

The takeaway is simple: AI creates value when it enters the daily operation, with humans in the loop and one concrete use case at a time. Start small, prove value fast, expand from there.

Thank you to TRD for the partnership and to every participant who accepted the challenge. The knowledge is on the table, now it's time to build.

Explore what Collab's AI Studio can do for your operation at Collab AI Studio.