7 and 8 October 2026 | Madrid
A recap of Expo Relación Cliente 2026, and what you saw at Stand 13.
If you run customer service in Spain, 7 and 8 October were probably blocked in your calendar. More than 1,900 visitors came to Kinépolis Ciudad de la Imagen, in Madrid, for the 29th edition of Expo Relación Cliente. More than 80 companies took part, a record for the event (Relación Cliente, October 2026).
Collab was there as a co-sponsor, at Stand 13. Two days of conversations with Contact Center and CX leaders gave us a clear read on where AI in customer service stands today.
AI left the roadmap and entered real use cases
This year's theme was EGYPTIA, "the origin of the new era in customer experience". The organiser, iFAES, described AI as the technology architect behind every customer interaction.
On stage, agentic AI got the most time. Speakers talked about it through concrete use cases, not future plans. More than 90 speakers covered the second big topic too: how human agents and AI agents work side by side in the same Contact Center.
Regulation is now part of the CX agenda
Compliance shared the agenda with technology. Sessions covered the Spanish Customer Service Law (Ley de Servicios de Atención a la Clientela, or Ley SAC), the related UNE standard, the 400 number range and SMS sender ID registration. Speakers also looked ahead to the legal and technology changes expected in 2027.
For you, this means AI projects now need two answers at once: does it improve the customer experience, and can you prove it meets the rules? Reviewing every interaction, not a sample, makes the second answer easier.
What you saw at Stand 13
We showed AI Studio, Collab's AI umbrella, in both its halves: products for your customers and for your own teams.
- Virtual Agents handle conversations end to end and hand over to a human agent with the full context.
- Agent Assist works next to your agents during live calls, with suggestions in real time.
- Speech Analytics reviews every interaction instead of a 2% sample, with compliance checks built in.
- WorkAgents work with your internal teams in the AI Studio Desktop. Each agent arrives set up with your systems and rules, and sensitive actions wait for a person to approve them.
AI Studio runs on every deployment. Choose Nubitalk for cloud-native Contact Center as a Service (CCaaS), or OneContact CC for on-premises and hybrid. Behind both sit more than 20 years of Contact Center experience.
Human agents and AI agents, in the same team
The debate in Madrid matched how we build: AI that knows when to assist and when to listen. Human in the loop by design.
For you, the path is short. Start with one use case. Prove value fast. Expand when ready. No provider lock-in, and no forced migration.
Missed us in Madrid?
The 30th edition of Expo Relación Cliente is planned for 2027. You do not need to wait that long. Bring your volumes and your constraints, and we will show you AI Studio on a use case from your operation.
AI with a Human Touch.
